I recently read a blog post from a friend that I admire a lot. She really struck a chord with me. In short, she basically said that when she is asked by someone what she does for work, she sheepishly replies that she sells O2, almost like she is apologizing! This made me realize that I do the same damn thing! Someone asks what I do I say, “Oh, I sell LuLaRoe,” in an almost embarrassed way! Why do I do that?!?! Well, I think it’s because of the Direct Sales Stigma. I’ll be honest, before LuLaRoe I HATED it when people pushed their direct sales crap on me. I would purchase just to have them leave me ALONE! (Obviously that must be how they got most of their sales and I ended up with a freezer full of steak, but that’s besides the point…) Now that I am in that world, I know there is a right way and a wrong way to market these products…and the spammy high pressure sales tactics ARE NOT IT! This is what gives people a bad taste in their mouths when DS companies are brought up. So, because the general public hates that shit, I feel embarrassed when someone asks me what I do…. but here’s the thing, I am a business owner! It’s legit, I have a Business License for my city, I file taxes and pay them! I make an actual income! So when someone asks me what I do, I need to hold my head up high, smile like I know I am the baddest bitch out there and say, “Oh, I own a clothing boutique! I do mostly online sales would you like my card?” I do own a clothing boutique, I have a business license that says so! Ciao Bella Boutique- Virginia Beach, VA . I work my ass off, and I am proud of and love what I do!
I personally don’t feel like LuLaRoe is your typical DS company though. There aren’t any catalogs or websites to order directly from the mother company. It’s more like a franchise, I purchase and sign papers agreeing to go by their rules and guidelines so that I can sell their product with their name, but it’s all done within my own business, my own style and my own demands! I hear a lot of bull shit from disgruntled retailers about how they advertise, “It’s your business, run it how you want,” and then they are pissed there are so many things the company says they can’t do….well sweetheart, it’s more like a franchise, their name and reputation are at stake. For example, Subway restaurants are individually owned and operated, but to be able to use the “Subway” branding/name/colors/merch, they have to follow guidelines and rules within the Subway Corporation. They can’t just do whatever the fuck they want. This makes it so those who have no business background or degree can open up a restaurant/store/business whatever and still be successful!!!
So, lets get back on track because my ADHD/ADD mind can jump off topic so easily. Stop being and/or acting sorry for what you do! OWN IT! You are a BAD ASS BITCH and you should know it! If you want people to take you seriously, you need to take yourself seriously!
If you wanted to read my gorgeous friend Windy Lawson’s blog post that inspired me, you can find it HERE.
What do you do?