Remember when you opened your first boxes of LuLaRoe? You spent hours going through all that clothing, hanging them up one at a time and whistling as you worked for hours on your brand-spanking-new business? You didn’t even mind that you were putting in way more hours than you planned because this was going to be so damn good — your passion for business was so strong and you were so sure of everything. You were going to kick ass at this business and take some names while you were doing it.
And then it happened – the bottom fell out. Sales dwindled, inventory stagnated, more and more people were sharing those articles talking about how bad your company was…your group engagement has gone down and now you’re feeling deflated. You’re staring at your inventory, not wanting to quit but not knowing if you can rekindle that passion for business again. If you need to rediscover your passion, here are some tips to help you do just that.
Stay out of the Comparison Trap
It doesn’t matter how successful someone else is in their business. It doesn’t matter how easy they make it look. They aren’t you — so stop pretending they are. You are running an entirely different business, marketing to an entirely different audience, and working entirely different methods. The fact that someone else seems to be more successful than you are is garbage. Don’t get caught up comparing your failure to their success because you will end up feeling like shit and absolutely no good will come of that. I don’t join other LLR groups (even if they are my friends). I just can’t! Not only am I too damn busy to keep up with other pages and engage, I don’t want to see what others are doing, I don’t even want the option to compare.
Rediscover your Passion for your Why
Take a few days off, or a week — whatever you need. This might take a bit of planning, but should definitely not be skipped. Prepare for the time off by scheduling posts, hiring someone to watch over things during your leave, or just say to hell with it all and tell everyone you’re going to close up shop for a few days.
Once you’re all set, go find your Why. What was the deciding factor that made you say “yep, I am going to start this business.” Kids? Spouse? Money? Free time? Independence? Whatever it was, go back and spend some time with it.
Too many consultants join up and then forget why they joined. Or worse, they join up and then spend so much time working their business that they don’t spend any time nurturing their Why. So the first step to rediscover your passion for business is to reconnect with your Why. Go back to the reason it all started and spend some time there.
And if your Why isn’t there anymore — say your kids are grown, you graduated college, or you have more independence than you know what to do with — evaluate that. You probably have another Why and just haven’t declared it yet.
Remember What it was Like when you First Started
That feeling of glee from when you first started that I described earlier? Remember feeling like that before? There’s no reason why you can’t feel like that again. Take some time to think about what that felt like, and why you felt like that. What was it that made you so excited to start your new business?
Once your Why is reestablished, take some time to go over everything that was draining you before, and start putting together a strategy for fixing those things. Are you spending too much time online? Spending too much money on prizes and shipping? Spending too much money organizing, bookkeeping, or other mundane tasks that you hate? Are your social media posts going ignored?
Fixing some of these things might require some sort of investment: if you hate bookkeeping then hiring a bookkeeper is going to require money. If you need to lessen the amount of time you spend online, then a paying for a scheduler or hiring a social media manager may be the answer. If your posts are going ignored and you don’t know how to get people to engage with you, then perhaps some training is in order. I highly recommend Brenda Ster’s Sassy Pants group. The minimal $14.99 monthly fee is an incredible price for the value you get out of that group. She gives you all the tools to succeed in your DS or small business (just remember it’s up to you to implement it, she doesn’t do the damn work for you!) I do have an affiliate link if you decide to invest in your business-> Here is where you can sign up.
The difference between these investments and any investments you made prior to this is that this time you’re establishing a real strategy and a plan prior to spending the money. And because of that, your return on this investment is going to be greater than the return on any previous investment.
Go Get ‘Em with a New Passion for Business
People will try to tell you that the key to success with any direct sales business is having a love or a passion for the product, but they’re wrong. That’s complete bullshit. Do you know how many times I have thought about quitting LuLaRoe? I can’t even tell you — but I guarantee you that none of those times did I ever pull myself out of it because I just love these leggings so damn much. What you need to succeed is a passion for your Why. Taking the time to rediscover your passion for your Why and to remember what made you so excited and happy to start your business is the single best step you can take to getting your passion for business back. Setting up a strategy to make sure it works will help you keep that passion rolling once you return to business.
Remember, nothing worth doing is easy. It’s just not, that’s fucking LIFE baby!